![]() Perhaps more incredibly, top accounts that post 20 or more Stories still see a 55 percent or greater completion rate, proving just how engaging Stories content can be at any length.Ģ. There is very little difference in completion rate between 12 and 20 frames as there is between one and seven. It’s crucial to experiment with various story lengths and use your own data to determine what works for you.Įven if your brand or business posts a longer story length, say 12 to 20 story frames, the results are still phenomenal. ![]() However, it’s important to note here that this is more of a guide than a hard limit on the best time to post to Instagram Stories. ![]() What we found is that one to seven Stories is the optimal posting length:Īfter seven Stories, the completion rate drops to below 70 percent. I.e., how many individual Stories produce the highest completion rate.Ĭompletion rate is determined by calculating the number of times your Stories were watched from the first Story frame all the way to the last Story frame within the given 24-hour time period. Which is exactly why we wanted to know what top brands are experiencing when it comes to optimal posting length. Many brands report a positive increase in results when they post more, while others experience the opposite. It’s long been debated whether or not posting more leads to better results on social media. One to seven Stories is the optimal posting length How are Instagram Stories performing for brands and businesses heading into 2019?ġ. In doing so, they now have access to some of the most robust Instagram Stories data on the planet, which powers a ton of incredible research studies like this one where they shared findings from more than 5,000 Instagram Stories.Įarlier this month, we approached their team with one (not-so-simple) question: Key findings from analyzing 15,000 Instagram Storiesĭelmondo is a Facebook and Instagram Media Solutions Partner and was the first to launch Instagram Stories analytics in the summer of 2017. Best practices for posting to Instagram Stories.Average completion rate and Stories length.Instagram Stories research benchmarks for specific verticals.More content leads to greater median reach and impressions.The best time to post to Instagram Stories is outside of work hours.One to seven Stories is the optimal posting length.Key findings from analyzing 15,000 Instagram Stories.We’d love for you to give it a go! Table of contents Buffer Analyze, our social media analytics and reporting tool, includes Instagram Stories analytics among many other cool features.
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